SOLE – Bice cura uomini

Client: Reckitt Benckiser
Agency: Bitmama
Production: Cicciotun

After the success of “Bice vs Everyone”, the intransigent golden heart housemaid has comes back. She is the protagonist of “Bice Curauomini” Facebook App from an idea by BitMama Agency to promote Sole products. Cicciotun has produced the digital contents of the app.

Series

Lavatrice

Bagno

Divano

Preproduction

Storyboard

Credits

Direction: Luca Peretti (Cicciotun)
Dop: Giacomo Frittelli
Producer: Anna Pullini, Jacopo Martinoni
Sound: GigaSound